- Philosophy
Create Resonant Experiences
Listen
to gain understanding
Make
using appropriate media for the project
Communicate
work that engages audiences
Press
“Chicago producer Jake Trussell has developed a gift for extracting the DNA from an eclectic variety of pop subgenres.”
“Trussell said … the new initiative will sustain Chicago’s vibrant artistic community by building a brand that highlights the city’s history and future.”
“ChicagoMade … returning to [SXSW] to promote the city's offerings for the third time in three years … will host a daylong networking event … said Jake Trussell, Creative Director at World Business Chicago.”
“World Business Chicago Creative Director Jake Trussell Talks Side Hustles, Brands, & Job Creation”
“Jake Trussell … a prime mover … frequently spins around [Chicago] at clubs like Lava & Subterranean, hosts a radio show on WLUW, [and runs] his own Mashit label.”
“For the past 10 years, Jake Trussell has been a pivotal figure in Boston’s electronic music scene”
“A remix of [M.I.A.'s] text-flirt anthem U.R.A.Q.T. by Boston’s Jake Trussell, a/k/a DJ C, has been licensed by XL Recordings”
Selected Writing
The Sound of Chicago: Where Creativity Meets Innovation
How to Attract the Brightest Tech Talent? ThinkChicago
Black Music in Chicago: 100 Years of Innovation & Influence
Elevating Creative Economies
More Writing
Mood Bling
Thoughts on music in the liminal space between the underground & the mainstream, where no genre is off limits as long as there's magic
Design Innovation
Thoughts on human-centered design, creativity, and the process of metabolizing complex ideas into resonant experiences
