- ChiMusic35
Experiential marketing campaign to raise awareness, and engagement in lieu of in-person events during the pandemic
2020 was the Year of Chicago Music and also the Arts & Business Council of Chicago’s 35th anniversary.
To celebrate, we invited the public to vote on 35 great moments in Chicago music history by taking part in the ChiMusic35 Challenge. The final list was published in the Chicago Reader and on ChiMusic35.com.
“Super stoked to be a part of this! Thank you.” – Martin Atkins (drummer for PiL, Ministry, and NiN)
“Honored and humbled …” - Vince Lawrence (co-producer of the first house music record)
2M
Social Media Impressions
200+
Public Votes
45
Traditional Media Hits
35
Great Moments in Chicago Music
- ChicagoMade
Experiential marketing campaign to raise awareness of Chicago as a hub of creativity and innovation
To support Chicago's creative economy and elevate the city as an innovation hub, Chicago's economic development, tourism, and cultural affairs agencies partnered to bring ChicagoMade ambassadors like Chance The Rapper, Mayor Rahm Emanuel, and J.B. Pritzker to SXSW.
3000+
Attendees at SXSW ChicagoMade Music Showcase
175
Media stories
700+
Attendees at SXSW ChicagoMade Industry Leadership Reception
35
High-level meetings facilitated
Logo Design
The Chicago Climate Charter is a first-of-its-kind international charter on climate change signed by more than 40 global mayors at the North American Climate Summit where President Barak Obama was a featured speaker.
Rebranding & Website Creative Direction
Chicago Sister Cities International celebrates cooperation and understanding through citizen diplomacy.
Rebrand designed in partnership with Simple Truth
Naming, Logo Design, Brand Positioning, & Website
Play, Enriching Environments, & Relationships (PEER) facilitates harmony in the home by helping parents interpret & transform the inevitable difficulties that arise while raising children.
Naming, Logo Design, Brand Positioning, & Website
Metabolize engages audiences by digesting business complexities into concise brand stories that resonate.
Naming, Logo Design, Brand Positioning, & Website
Mashit is a record label producing body-moving genre-blends on vinyl and digital.
Logo Design
FFQ Construction is a Chicago-area company that consistently completes high-quality projects on time and on budget.
Logo Design, Brand Positioning, & Website
DJ C is a music curator and party rocker for whom no genre is off limits as long as the music is magic.
Naming, Logo Design, Brand Positioning
Mood Bling is an online publication featuring writings on music in the liminal space between underground & mainstream.
Logo Design, Brand Positioning, & Website
Wolfson Design Build is a purveyor of spacial design, renovations, and real estate project management.
Naming, Brand Positioning, & Website
ChiMusic35 challenged the public to help determine 35 great moments in Chicago music history as part of the Arts & Business Council of Chicago’s 35th anniversary and the Year of Chicago Music.
Naming, Brand Creative Direction, & Website
Current is an innovation platform for Chicago’s water industry to leverage its strengths for global environmental and economic impact.
Logo Designed in partnership with Eileen Lopez
Brand Creative Direction
Chicago Venture Summit helps you meet your next deal.
Brand designed in Partnership with Marc Dostie
Rebranding & Website Creative Direction
World Business Chicago works to ensure all Chicagoans prosper. Read more about the process of this rebranding.
Rebrand of identity designed in partnership with Marc Dostie.
Brand Creative Direction & Website Design
ChicagoMade highlights the city as a global hub of creativity and innovation full of diverse and unique makers.
Brand designed in partnership with Simple Truth
Brand Creative Direction
Chicago Anchors for a Strong Economy was a network of prominent anchor institutions committed to collectively impacting neighborhood economic development through local purchasing, hiring, and investment.
Branding designed in partnership with Studio V
Naming, Brand Positioning, & Logo Creative Direction
Unifest: One Globe. Many Cultures. A summer event series along the Chicago River in celebration of Chicago's 28 sister cities, with food, drink, and music.
Logo designed in partnership with Eileen Lopez
Naming, Logo Design, Brand Positioning, & Website
A startup encouraging fans to invest in musician's careers and help determine who's next.
Naming & Brand Creative Direction
SimpleGrowth was an online lending marketplace built to help small businesses quickly discover access to capital.
Logo designed in partnership with Eileen Lopez
Brand Creative Direction
The 1000 Jobs Campaign was a workforce development program that placed 1,000 job seekers on career pathways in manufacturing.
Branding designed in partnership with Marc Dostie
Chicago Sister Cities International website celebrating cooperation and understanding through citizen diplomacy
Developed in partnership with Simple Truth
ChicagoMade website highlighting the city as a global hub of creativity and innovation full of diverse and unique makers
The Arts & Business Council of Chicago's ChiMusic35 Challenge asked the public to help celebrate their 35th anniversary during the Year of Chicago Music by voting on great moments in Chicago music history and helping them in their work to support the talented creatives who will keep Chicago a vibrant city for the next 35 years and beyond.
Basil Consultants helps build effective organizations by identifying and developing innovative talent.
World Business Chicago website showcasing Chicago's attributes for business, and WBC's initiatives
Developed in partnership with Palantir.net
The Site Selector mapping app for facilitating business location in Chicago won an International Economic Development Council award and helped Chicago maintain its spot as the top metro area in the nation for corporate relocation and investment for 7 years in a row.
Developed in partnership with Palantir.net
Hand-Bound Book
Highlighting Chicago's business attributes
Magazine Ad
Appeared in the Fortune 500 & Inc. 500 editions
Examples
Mashup
Chris Isaak and the Supremes meet Switch and Stereotyp
Original Track
“DJ C’s spin on dance music is innovative … his blend of dubstep, tropicalia, and electro-pop is clever and sounds futuristic” – Chicago Reader
Chi-Town; Chi-Raq? No. This is The Go! Read more about this mix over at Huffington Post ->
Adult contemporary serotonin for the 21st century. Read more about this mix over at Medium ->
